Skip the rush hour. Take the Willow Hour.

Inspired by the story of a willow leaf floated in a cup of water for a weary traveler,
neaf neaf believes beauty is not rushed. It’s a ritual.

Join us for an afternoon above Midtown Manhattan where soothing cica,
glowing collagen, and golden sunset light come together.
Slow down, reset your skin, and toast to the moment.

The willow hour

NOV.4 / 3–6PM · TOP OF THE STRAND

RESERVE YOUR SPOT!

This is an invite-only event with limited spots.
Complete the form below to RSVP. We'll follow up with your confirmation.

*If you have any questions or need to let us know anything, feel free to email us at grace@bminenewyork.com

EVENT DETAIL

This November, neaf neaf arrives in New York for the very first time.
High above the Manhattan skyline, as the afternoon light turns to sunset,
we invite you to slow down, discover new favorites, and share the moment
with fellow creators and industry insiders.

Born in Korea and loved for its gentle touch, neaf neaf brings calm to
sensitive skin with the soothing Soothing Calm cica line,
and a soft, lasting glow with Peach Fit Collagen.

11/4 (Wed), 3–6PM

Top of the Strand Rooftop
33 W 37th St, New York, NY 10018

@neafneaf_global

  • Step into a slow afternoon above the city with skin-matched cocktails, a personalized AI skin analysis, a pouch to make your own, and a sunset toast over the Empire State Building. Come explore at your own pace.

    — cocktails & bites
    — neaf neaf sample bag
    — chance to win a neaf neaf full set

  • This is an invite-only event. Please RSVP below by October 30. Spots are limited.

  • Top of the Strand Rooftop is located at 33 W 37th St, Midtown Manhattan, on the top floor of The Strand Hotel. Enter through the hotel lobby and take the elevator straight up to the rooftop — Take the elevator from the hotel lobby straight up to the rooftop, and check in at the entrance with your name or RSVP confirmation.

    Nearest subway: B/D/F/M to 34 St–Herald Sq, or 7 to 5 Ave. Rideshare drop-off recommended.

THE EXPERIENCE


Calm Mixology

Choose your base mocktail and add a few drops of the syrup made for your skin type, served with small bites.

Skin Reading

Get a personalized AI skin analysis
and find your match between
neaf neaf's cica and collagen lines.

My Gentle Pouch

Take home a pouch of neaf neaf favorites
and make it yours with charms of your choice

Willow Toast

Toast to the sunset over the Empire State Building. Flip your badge for a little surprise!

Beauty is not rushed
—it’s a ritual

We believe beauty is not a race.

Neaf Neaf embodies a philosophy of wisdom
and mindfulness in every moment of beauty